MAXIMESS introduces its new brand identity

16 Feb, 2021

Energetic, Competent Partner.

With pride and pleasure, we present our new brand identity.

For over 12 years, MAXIMESS is ably playing the role of true technology partner for its clients. We proactively bring our experience and expertise to the table. From idea in mind to product in market, our readiness in going an additional mile for customers has consistently been valued.

Throughout our journey, we have stayed true to our core beliefs while adopting the modern practices of the field. Our ability to deliver seamless and delightful user experience by employing state-of-the-art digital craftsmanship has always been lauded by our clients. Now it’s time to be more articulate and vocal about who we are to the core. We are confidently moving towards our vision of being ‘preferred brand in digital product engineering’, fueled by our identity and beliefs.

User-Centric in Approach

Being customer driven is an approach to win for any business. For our customer’s prosperity, we keep the end client of the product at focus of our endeavors. We create differentiated value for the clients and delightful user experience that gives our clients an extra edge over competition.

New Logo

We wanted our new logo to aptly capture the energy of a start-up and maturity of corporate, while maintaining the legacy of old logo. After multiple iterations, we finalized the shape made up of rectangles and squares to represent professionalism, with vibrancy being captured by the rounded corners.

 

 

We used color psychology to portray the secrete of our success where passion and energy drives our growth channelized by quality and trust. The vertical spacings specifically talks about there are ample opportunities to rise with MAXIMESS, for associates in career and for clients in market.

The tagline – Accelerate. Elevate.

We serve to elevate user experience and accelerate products growth. We are user-centric in our approach to consulting and development of digital products. We have observed the magic of elevating user experience. We have seen user perception, ratings of apps and revenue of businesses improving dramatically. We captured this beautifully and minimally in our tagline,

Elevate. Accelerate.

Core values

As an exercise of reinventing our brand identity, we captured our spirit in words. The qualities we show as a team presently make up our new persona, with following values.

Initiative Inclusivity
being proactive, courageous and resourceful

 

being empathetic, generous

 

Ingenuity Integrity
being clever, original and inventive being honest, authentic and ethical

Our brand promise is verbalized loud and clear that we stand unwavering as a partner in success for our customers and teams all. Know more.

This rebranding is not just a facelift but strengthening of our commitment towards our customers, partners, employees and community. With our new identity, we resolve to be globally preferred value building partner for digital products.

Written by Rupesh Ghagi

Chief Mentor & Storyteller

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